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Privacy & GDPR

Privacy Policy

Updated: 09/18/2018

This privacy policy describes the privacy practices for Vertical Compass Business Solutions, LLC and its affiliate Flying Bacon. This privacy policy applies solely to information collected from and about you when you access and use this website. (the “Services”).

This privacy policy describes:

  • What personal information and other information is collected from you through the Services, how it is used and with whom it may be shared
  • What choices are available to you regarding the processing of your information
  • The security procedures in place to protect your information
  • Your rights and choices with regard to your information

Types of Information Collected

Information You Provide.

Account Registration. When you register for an Account, we ask for your contact information, including items such as name, address, company name, email, and phone number. You will also be required to create a password. When you sign in to your account, we ask you to provide your login information (typically an email address and password) to validate you as a user.

Purchases. If you make a purchase through the site without registering for an account, we ask for your name, shipping and billing address, email address, and phone number. We also ask for the name, shipping address and/or email address of the recipient of products you have purchased if it is someone other than you. When you are placing an order at our site, we collect payment information, which is transferred to and processed through a 3rd party payment gateway and processor. We do not store your financial account information. We also do not have access to this information once an order has been placed or during the processing of payment.

User Content. Our product and company review community is voluntary. By submitting a review you agree that any information submitted, including your name, may be viewed by other customers and third parties we do not control.

Communications. If you contact us directly we may request additional information such as name, email, address, order number, phone number, and context for inquiry as necessary to fulfill your requests.

The personal information that you are asked to provide, and the reasons why you were asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

Information Collected Automatically When You Use Our Site.

Cookies and Other Tracking Technologies. As is true of most websites, we and our analytics and advertising partners gather certain information automatically and store it in log files. In addition, when you use our Services, we may collect certain information automatically from your device. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, clickstream data, landing page, and referring URL. To collect this information, a cookie or HTML5 local storage or local stored objects may be set on your computer or device when you visit our Services. This technology contains a small amount of information that allows our web servers to recognize you. We store information that we collect through cookies, log files, and/or clear gifs to record your preferences. We may also automatically collect information about your use of features of our Services, about the functionality of our Services, frequency of visits, and other information related to your interactions with the Services, such as products viewed, abandoned carts, and navigation of our site. We use this data to improve customer experience, site design, and improve performance. In some countries, including countries in the European Economic Area ("EEA"), the information referenced above in this paragraph may be considered personal information under applicable data protection laws.

Many browsers are initially set to accept cookies, but you may be able to adjust your settings to reject cookies. Choices are browser and device specific, and if you clear cookies from the browser on any of your devices, your opt-out choices will need to be reset. Consult the "Help" section of your browser or built-in mobile device settings for more information. Note, however, that certain areas of the Services only can be accessed when cookies are enabled. Thus, disabling cookies may prevent you from accessing some of our content.

Interest-Based Advertising. Our third party advertising partners may use cookies and similar technology to collect certain information regarding use of the Services and other websites and services automatically, and they may use the information to serve targeted ads for products and services that may be of interest based on your activity. To learn more about interest-based advertising and how you can opt-out of having your web browsing information used for interest based advertising by companies that participate in the Network Advertising (“NAI”) or Digital Advertising Alliance (“DAA”), visit the NAI website (US) and the DAA Ad Choices websites (US, EU, Canada, and AU/NZ). Note, however, that not all service providers participate in the NAI and DAA. In addition, if you opt-out, you may still see online advertising from us and third parties, but the ads may be less relevant to you. If you delete or block cookies, buy or use a different device, access the Services from a different device, login under a different name, or change web browsers, you will need to opt-out again. Some web browsers may transmit “do not track” signals. At this time, we do not take steps to respond to such signals.

Social Networks. Other third parties, like social media networks, may also use cookies and similar technology to collect information automatically about your use of the Services through social media plugins. The social media networks’ privacy policy and terms apply to your use of their platforms.

Below is a listing of the different categories of cookies and other technologies used by the Services and why they are used. Since relationships may change, this list may not always be comprehensive or up to date.

Type of Technology Purpose Third Party Partner Privacy Statement Opt‑Out Options
Essential These are essential to navigate the Services and use its features. BigCommerce None
ShipStation None
Merchant Services None
Email Service None
Supportive These are supporting the essential Service and features. Live Chat There are some functional cookies that you can’t opt-out of.
Analytics These are used to understand and improve the Services and understand how you use the Services. Google Analytics
There are some functional cookies that you can’t opt-out of.
Advertising These are used to deliver relevant ads and track ad campaign performance and efficiency. AdRoll There are some functional cookies that you can’t opt-out of.

How We Use Your Information

We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our Services;
  • Improve, personalize, and expand our Services;
  • Understand and analyze how you use our Services;
  • Develop new services, features, and functionality;
  • Communicate with you about order statuses, respond to your inquiries and requests, send you email marketing messages, and provide you with updates and other information relating to our Services and your account;
  • Process your transactions including payment, order fulfillment, and issue resolution;
  • Find and prevent fraud; and
  • For compliance purposes, including enforcing our Term and Conditions, or other legal right, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.

Information We Share

We may share the information we collect in various ways, including the following:

Vendors and Service Providers. We may share information with a third-party vendor and service provider who provide services on our behalf, such as payment processing, order fulfillment, customer service, hosting the Services and providing database and server maintenance and security, and sending marketing and customer service communications on our behalf.

As Required By Law and Similar Disclosures. We may also share information to (i) satisfy any applicable law, regulation, legal process, or governmental request; (ii) enforce this Privacy Policy and our Terms of Service, including investigation of potential violations hereof; (iii) detect, prevent, or otherwise address fraud, security, or technical issues; (iv) respond to your requests; or (v) protect our rights, property or safety, our users and the public. This includes exchanging information with other companies and organizations for fraud protection and spam/malware prevention.

With Your Consent. We may share information with your consent.

Legal Basis for Processing Personal Information

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you; (ii) where the processing is in our legitimate interests and not overridden by your rights; or (iii) where we have your consent to do so. We have a legitimate interest in operating our Services and communicating with you as necessary to provide these Services, for example when responding to your queries, improving our platform, undertaking marketing, or for the purposes of detecting or preventing illegal activities.

In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

Third-Party Services

You may access other third-party services through our Services, for example by clicking on links to those third-party services from our Services. We are not responsible for the privacy policies and/or practices of these third-party services, and we encourage you to carefully review their privacy policies.


Flying Bacon is committed to protecting your information. To do so, we employ a variety of security technologies and measures designed to protect information from unauthorized access, use, or disclosure. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. However, please bear in mind that the Internet cannot be guaranteed to be 100% secure.

Data Retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax, or accounting requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Your Rights and Choices

You can use some of the features of the Services without registering or providing personal information, thereby limiting the type of information that we collect. Note, however, that by doing so you might not be able to access and use all of the functions and services.

If you are a registered user, you may access certain information associated with your Account by logging into your account through the site or email If you wish to terminate your Account all existing order information will remain stored on our 3rd party E-Commerce servers as well as any product reviews you submitted.

To protect your privacy and security, we may take reasonable steps to verify your identity before updating or removing your information. Your ability to access and correct your information may be temporarily limited where access and correction could: inhibit Flying Bacon’s ability to comply with a legal obligation; inhibit Flying Bacon's ability to investigate, make or defend legal claims; result in disclosure of personal information about a third party; or result in breach of a contract or disclosure of trade secrets or other proprietary business information belonging to Flying Bacon or a third party.

You may unsubscribe from receiving marketing emails from us at any time. If you wish to do so, simply follow the instructions found at the end of the e-mail. Even if you unsubscribe, we may still communicate with you via email for informational, transactional, account-related, or similar purposes.

Additional Rights Under the EU General Data Protection Regulation

If you are a resident of the EEA (European Economic Area), you have the following additional data protection rights:

  • If you wish to access, correct, update, or request deletion of your personal data, you can do so at any time, subject to certain exceptions, by emailing
  • In addition, in certain circumstances, you can object to the processing of your personal data, ask us to restrict the processing of your personal data, or request portability of your personal data. Again, you can exercise these rights by emailing
  • Similarly, if we have collected and processed your personal data with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your personal data conducted in reliance on lawful processing grounds other than consent.
  • You have the right to contact your local data protection authority about our collection and use of your personal information.

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. We may take reasonable steps to verify your identity before responding to your request.

Under Age Privacy

Flying Bacon does not collect information from those under the age of 18. Prior to accessing our site each user consents that they are of age (18+) to purchase our products before navigating to our home page.

If you learn that a child has provided us with personal information in violation of this Privacy Policy, you can alert us at

International Data Transfers

When you access and use the Services, your information is transferred to the United States, where our servers are located. Please note that the data protection laws of some countries, such as the United States, may not offer a level of privacy protection equivalent to that within your home country.

For personal data we receive from the EEA, the United Kingdom, and Switzerland, Vertical Compass Business Solutions, LLC & Flying Bacon have certified their compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from such countries. For more information on our Privacy Shield certification, please see our Privacy Shield Notice.

Our active participation in the EU-U.S. Privacy Shield Framework can be viewed here.

To access the Privacy Shield Site and to find details of our certification, please visit

Changes to this Privacy Policy

This Privacy Policy may be modified from time to time, so please review it frequently. Changes to this Privacy Policy will be posted on our websites. If we materially change the ways in which we process personal information previously collected from you through our Services, we will notify you through our Services, by email, or other communication.

Contact Us

If you have any questions or concerns about this Privacy Policy, please feel free to email us at

The data controller of your personal information is: Vertical Compass Business Solutions, LLC.

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Privacy Shield Notice

Effective date: 22 May 2018

Flying Bacon is committed to protecting your privacy. This Privacy Shield Notice sets out the privacy principles we follow with respect to transfers of personal data from the European Economic Area ("EEA"), the United Kingdom, and Switzerland to the United States, including personal data we receive from individuals who visit our or our affiliates' web and mobile sites ("Websites"), who access or use our product or service offerings ("Services"), or who otherwise interact with us ("you").

Through the help of our Legal Council we are working to ensure we will comply with all the EU-US and Swiss-US Privacy Shield Frameworks as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from the EU, the United Kingdom, and Switzerland. Flying Bacon is certifying with the US Department of Commerce that it adheres to the Privacy Shield Principles in respect of all personal data received from the EEA, the United Kingdom, and Switzerland in reliance on the Privacy Shield.

The Federal Trade Commission has jurisdiction over our compliance with the Privacy Shield.

For more information about the Privacy Shield in general please visit

To view our certification online please click here.

If there is any conflict between the terms of this Privacy Shield Notice and the Privacy Shield Principles, the Privacy Shield Principles shall govern.

Types of Personal Data We Collect and Use

The types of personal data we may receive in the United States, as well as the purposes for which we collect and use it, are set out in our Privacy Policy.

We will only process personal data in ways that are compatible with the purposes we collected it for or for purposes you later authorize. Before we use your personal data for a materially different purpose, we will provide you with the opportunity to opt-out.

Transfers to Third Parties

Information about the types of third parties to which we disclose personal data and the purposes for which we do so is described in our Privacy Policy.

If we have received your personal data in the United States and subsequently transfer that information to a third party acting as an agent, and such third-party agent processes your personal data in a manner inconsistent with the Privacy Shield Principles, we will remain responsible unless we can prove we are not responsible for the event giving rise to the damage.

Disclosures for National Security or Law Enforcement

Please note that under certain circumstances, we may be required to disclose your personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Access, Correction and Deletion Rights

You may have the right to access personal data that we hold about you and request that we correct, amend, or delete it if it is inaccurate or processed in violation of the Privacy Shield. These access rights may not apply in some cases, including where providing access is unreasonably burdensome or expensive under the circumstances or where it would violate the rights of a third party. If you would like to request access to, correction, amendment, or deletion of your personal data, you can submit a written request to the contact information provided below in the Questions or Complaints Section. We may request specific information from you to confirm your identity.

Your Choices

We commit to giving you an opportunity to opt out if personal data we control about you is to be disclosed to another independent third party or is to be used for a purpose that is materially different from those set out in our Privacy Policy. Where sensitive personal data is involved, we will obtain your express opt-in consent to do such things. If you otherwise wish to limit the use or disclosure of your personal data, please write to us at the contact details set out below in the Questions or Complaint Section. You can also ask us to remove you from any mailing list to which you previously subscribed by sending us an email at or by following the "unsubscribe" link in any marketing communications we send to you.

Questions or Complaints

In compliance with the Privacy Shield Principles, we commit to resolve complaints about our collection or use of your personal data. EEA and Swiss individuals with inquiries or complaints regarding our Privacy Shield practices should first contact us at

If a complaint cannot be resolved with us directly, we have agreed to cooperate with JAMS. If you are not satisfied with the resolution of your complaint, please contact JAMS at to address complaints.

You may, under limited circumstances, invoke binding arbitration for complaints not resolved by the above mechanisms. Additional information can be found at

Flying Bacon is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission with regards to our compliance with the EU–U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework.

Changes to this Notice

We reserve the right to amend this Notice from time to time in order to be consistent with the Privacy Shield's new or updated requirements.

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